In Australia a full Federal Court has found private employment advisor Employsure, via a targeted Google Ads campaign, falsely represented that it was, or was affiliated with, a government agency.
The Employsure advertisements on Google represented themselves until late in 2018 as "Fair Work Ombudsman Help - free 24/7 employer advice" and "Fair Work Commission Advice - free employer advice" and referred potential customers to domains such as fairworkhelp.com.au, employersupport.com.au and employerline.com.au.
The ACCC further accused Employsure of promising free IR advice but using "high pressure sales tactics" to lure businesses onto long-term service contracts worth thousands of dollars a year.
The same tactics appear to be employed by Employsure in NZ with their current domain of employerline.co.nz/free-employer/advice. Earlier this year Employsure also entered into an enforceable undertaking with MBIE regarding incorrect payment of various types of leave and incorrect recording of wages and leave.Read More